Ruben Vardanyan is an evolutionary visionary who, for over 30 years, has brought together people with different backgrounds, experiences and capabilities to implement partnership projects that transform the socio-economic environment. Through his family's charitable foundation RVVZ, Ruben and his partners have invested more than $700M in projects in Armenia and the Armenian world, developing a commercial approach that relies on involving blended financing to find solutions to social problems.
Vardanyan has many projects in Armenia, Russia, and abroad, which require proper positioning on all social media channels. Therefore, we selected channels that were conducted either in Russian, Armenian or English, depending on what goals were set and based on the analyzis of the users' respect.
Vardanyan has many projects in Armenia, Russia, and abroad, which require proper positioning on all social media channels. Therefore, we selected channels that were conducted either in Russian, Armenian or English, depending on what goals were set and based on the analyzis of the users' respect.
I built a unique system for preparing a content plan, and it covered seven channels (Instagram, Facebook, LinkedIn, Twitter, Telegram, and Vkontakte)
Vardanyan's extensive activity involved disclosing ten main topics in which he has an expert assessment and will arouse his audience's interest. Such a system made it possible to have a consistent character to reveal the complete versatility of Vardanyan's personality and activities. At the same time, it builds a full and clear picture of him and his projects to users.
Overview
Multiple post about project activities
Some figures
preparation of various types of content for publication in official profiles on social networks with more than 80K+ followers
During the first 6 months (from March 2021 to August 2021) of work, I prepared more than 100 posts on different topics
Focus on organic growth: 350% growth in account subscribers in 5 months (from March 2021 to JULy 2021)